MATE workshop on Communication and Awareness Campaign

On April 29 – 30, the University of Alicante organised the last workshop in the framework of MATE project entitled “How to design a public communication and awareness campaign for digital, online and social environments”. Due to current situation the training took place on-line and involved 14 students from different academic backgrounds. The aim of the workshop was to help students through short lectures on communicational and technological topics initially to comprehend issues on hate speech and the forms it is expressed and afterwards to be able to create their own personal campaign via the production of short duration audiovisual spots which would convey their aspect on racism and xenophobia.

The endeavour was organised in two main phases, in the first one the participants were educated on the communication strategies that are deployed on corresponding issues and furthermore on the use of technology editing softwares for the creation of spots. In the second phase, after they agreed on their idea both conceptually and technically, students continued to work in 2 groups on selected topics.