China Trademark Association Visit to the University of Alicante

On 1st April, a delegation of the China Trademark Association visited the University of Alicante. The meeting was hosted by the International Project Management Office at the University of Alicante City Center Building.

During the meeting, the International Project Management Office was presented by Dr. Ester Boldrini, OGPI Deputy Director. Ms Noelia López, OGPI Senior Project Manager, presented the Erasmus+ CIPnet project, a project that is implemented in China to promote the modernisation and harmonisation of Intellectual Property Management practices in the higher education system, with a view to enhance university-industry collaborations and contribute to economic and social development.

Ms Rebeca Nieto, OGPI IP Advisor, presented the China IP SME Helpdesk an initiative of the European Union that offers free first-line legal advise on IP related subjects as well as training, webinars and publications, especially designed for EU SMEs interested in doing business in Mainland China, Hong Kong, Macao and Taiwan.

Following the presentation by OGPI representatives, a discussion on potential areas of cooperation took place, led Mr Manuel Desantes, International Private Law Professor and by Mr Ma Fu, President of the China Trademark Association.